The Term Affiliate Marketing Refers to the Method of Promoting Web

June 20, 2010 by  
Filed under Uncategorized

The term Affiliate Marketing refers to the method of promoting web, or internet-based businesses, wherein an affiliate, or publisher is rewarded for every visitor, subscriber, and customer sale is made through his/her efforts.

Affiliate marketing is also an industry where a large number of different types of companies and individuals are engaging in this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, 3rd party vendors and various types of affiliates/publishers who practice a number of varying styles and methods to advertise the products and services of their merchant/advertiser partners.

1) Affiliate marketing, though, sometimes overlaps with other internet marketing methods to a certain degree, since affiliates use the same methods as most of the merchants themselves. For more details go to: These methods include standard search engine optimization, paid search engine marketing, email marketing and also display advertising to some degree.

So basically, what are the costs of getting into the affiliate marketing business? What can an affiliate do to increase his return on leads and qualified prospects? Two important aspects are noted below:

> As an affiliate marketer in any niche, you must set up your own main capture page and build your own list of prospects to be targeted.

2) This can be made by using an auto responder to capture names and email addresses that are added with some follow up messages announcing and extolling the benefits and perks of the product being promoted. Follow up is extremely important because most studies have shown that sales come after the sixth or seventh contact with the prospect. Give away a free report or product review an enticement and add-on for the prospect to leave his/her information. In this manner, you can send endorsements of other related products as well if they don’t like the original product. For can visit to: membership sites or services to effectively promote your particular niche.The pay-per-click mode is predominant as the compensation model for pay per click search engines and their advertising platforms, while pay per impression is the predominant form of compensation for display advertising.

Merchants and business folk have an affinity for affiliate marketing, since in most cases, it is a “pay for performance model”, which means that the merchant does not incur marketing expenses unless results are solidly realized. Some businesses owe much of their growth and success to this marketing technique, an example of which is, and a number of small and midsize businesses. Unlike display advertising however, affiliate marketing is not easily scalable.

Some merchants run their own affiliate programs (in-house type) while others use third party service providers contracted by intermediaries to track traffic or sales that are referred from affiliates. Prospective business folk could choose from two different types of affiliate management solutions, which are stand-alone software or hosted services generally referred to as affiliate networks.

The rise of blogging, interactive online communities and other new technologies, web sites and services running on concepts that are now termed Web 2.0 have made an impact on the affiliate marketing world as well. This new type of medium has allowed merchants to get closer to their affiliates and improve communication between each other. The new forms have made it harder for unscrupulous affiliates to make money. Prospective con artists and black sheep are detected and made known to the affiliate marketing community with much faster speed and efficiency.

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